Double Trouble SEO

Double Trouble SEO. I reached the top for both SEO Expert Miami in Organic Search and top of the snack pack this weekend.  While it’s not the best keyword for Searches/Month, it is ultra targeted: People that search it and land on my page already know what they are looking for. SEO Expert Miami has a  a broad match Search Volume/month of 110.

Keywords like “Miami SEO”,”What is SEO?” etc have a higher search volume BUT they do not deliver ultra targeted traffic and at the end of the day: We all want converting visitors. Not just webtraffic. Many times this is is something that you need to explain to a client. It’s as simple as 2 questions; Do you want traffic? or Do you want clients?

I’m sick and tired of “SEO Experts” that promise rankings on to broad keywords for peanuts. They talk some talk and know something about SEO BUT SEO is BIG and I understand that the price many times might seem high but given that I have worked in SEO for 11 years, a masters degree in computer science and have worked in basically all niches there are I DO have a few tips for you guys that are serious about investing in SEO as part of a digital strategy. SEO is really about spending and tending to a website. Sure, you have a fancy website built by an even fancier Media Agency but What next?

If you read my blog you understand that SEO isn’t some “magic Search powder” spread on your site.

It’s hard work, then even harder work. I have never seen Search marketing failure if you treat SEO for what it is; the foundation of every digital marketing strategy.

Is your site loading as fast as humanly possible after you have gotten it from your Dev ? Is your site targeting the correct keywords? Is everything SEO in place? If the answer is No or you don’t know SEO. Fine! you will have to let someone do the SEO for you. If you don’t have that person on staff you’ll have to outsource. In a coming post I will go through the list of competence such a SEO Company or SEO Expert will have to show you.

There is never just ONE person that can do everything. Personally I am very good at seeing the overview and making sure that all is top notch from an SEO perspective. Does that mean I’m the elegant copywriter or the Designer? . It does not. If you get a proposal for “SEO” for <$500 a month: Don’t take it unless you are the corner shop selling Platano Milkshakes. Listen to suggestions and speak with SEO’s. If it sounds to good. It is! be very picky when choosing your SEO company.

so back to Double Trouble SEO: YES! the term “SEO Expert Miami” is long-tail BUT the visitors coming to your website using this phrase are already qualified and know what they are looking for! This is important and something I always bring up with clients. If the keyword does not convert, it’s pointless ranking for it. One good thing with a site that ranks for high volume keywords is that they already have a strong SEO value and often it’s possible to funnel that traffic to easier and higher converting keywords.

Meanwhile content creation is ongoing on this site to present all services. Off page SEO is important but always make sure that the foundation of your website is awesome if you want to do SEO: You will save a lot of money if the HTML is following Google’s best SEO practices. When i say “On-Page SEO” I refer to all initiatives you do with your domain: headers , alt-tags, schema markup, content, site load speed. All these small parts add up and will help you for a lot less money spent than a better off-site SEO: links, citations etc.

double trouble SEO ranking Miami SEO expert

 

Contact us for more information.

 

The Evolution of SEO and Digital Marketing in South Florida

There are many attractive qualities associated with South Florida. Not only does it have an alluring view regardless of where your standing, but it’s also home to an abundance of businesses. While having so many businesses is ideal for consumers, it does mean

that companies must do more to stand out from the crowd. This doesn’t mean that businesses must think of complex new marketing strategies, it simply has to invest as much time in its digital presence, as well as its physical premises.

Nowadays, it’s not enough to have a website, businesses have to look at way at promoting their website and interacting with their audience in a positive way.

Therefore, many businesses consider employing the services of a SEO company in Miami.

The Evolution of SEO and Digital Marketing

There was once a time when people could put together a website and flood it with keywords and see it climb to the top of search rankings. Although this was great for businesses that had a service to offer, the practice was soon misused, meaning that a lot of low-quality sites were appearing, offering online users no value at all.

To change this, a series of algorithms were put in place to ensure that the correct practices where being used, be it an SEO company in Miami, or a global entity. This ensures that potential customers were finding the right kind of service easily, while websites could offer visitors value. While more underhand techniques may have worked initially, it would normally come with a series of ramifications for the website, regardless of whether it was third-party who made the changes.

Digital marketing has enjoyed a rapid growth thanks to the way people use their devices and the Internet. Again, back in the early days, it wouldn’t be unusual to see a cluster of sites filled with multiple banners. These practices are long gone, and in the modern age it’s about understanding the user, including their interests.

Social media has also had a massive effect on how digital marketing is delivered. No more do we see a series of irrelevant banner ads, but instead adverts tailored to our interests and location.

The way both SEO and digital marketing have evolved can have many businesses scratching their heads as to which method to use when it comes to getting their services recognized by the masses. The truth is that each company is unique. This means that each company may need to take a slightly different route to success, albeit using similar methods.

While a business can do so much to further its SEO efforts, there’s only so much time in a day. Both SEO and digital marketing are evolving at an astonishing rate, meaning that the practices carried out also must change to ensure that the business is able to obtain the online recognition it’s looking for.

Even a business that is looking to promote itself locally has to look at the benefits that both SEO and digital marketing can bring to the table when it comes to conversions. Even customers passing by your premised can be lured in with some clever social network marketing, it’s all about implementing the right strategy at the right time.

This can be too much for a company to contend with on its own, and will often look for an SEO company in Miami to carry out the work needed. However, it’s important that we employ the right kind of service.

 

Choosing the Right SEO Company in Miami

With so much to consider, it can be difficult choosing the right provider when it comes to carrying out search engine optimisation and digital marketing. Businesses that are new may be tempted to opt for a cheaper service, but if the practices being used aren’t within the guidelines, then your website could fall in rankings, or even be removed.

To choose the right SEO company in Miami, you need to look at the kind of service you’re looking for. The can be a large grey area where digital marketing and SEO crossover, and can often encompass a series of other platforms. While social media may not be at the top of the agenda for some companies, the truth is that it plays an important part when trying to be found by potential customers.

With this in mind, we need to focus more on the service on offer as opposed to the price. While there are a series of websites offering tasks such as backlink building, they’re going to be of little use if there is no marketing strategy in place.

Even if you’re only looking to capture a nearby demographic, there still must be a marketing strategy in place, otherwise your campaign could fall in on deaf ears. This means if you choose an SEO company in Miami, it has to have knowledge in several different fields. A reduced service at a reduced rate is only going to end up costing a business more in the long run, as it will need to pay for continuous updates. Building a relationship with an SEO company in Miami is more beneficial, as it allows the SEO company to understand the business model and apply practices that help a business achieve its end goal, while ensuring online practices are tweaked to keep the momentum going.

Regardless of whether you’re looking for a short-term solution, or a long-term operation, you always need to ensure you’re using an SEO company in Miami that’s well-versed in SEO, digital marketing, and the way they intertwine when marketing a business or brand.

A reputable SEO company in Miami will be continuously testing its methods and staying up to date with current developments. It will also ensure that the correct procedures are being carried out across the board, ensuring that regardless of the device or platform being used, your business can be found, while being marketed to those in the surrounding area regardless of whether they’re sat a desktop, or browsing the web on their smartphone.

SEO Tips to Remain Searchable in the Digital Market

If you have a business that you’ve been developing online, but it isn’t getting the traffic you feel it needs to succeed, consider making edits to enhance your SEO (search engine optimization).

There are a number of SEO companies in Miami that work diligently to increase the number of people you have browsing through your website, or at the least clicking on it through a search engine. It’s possible for incoming traffic to stumble upon your business site on accident, or find you easier to locate if you utilize the right key words, and digital aesthetics.

In south Florida, with a few basic tips and tricks, and the help of an SEO expert Miami, you can turn your online market into something that is searchable, accessible, and relevant to your clients.

Choose Your (Key)Words Wisely

One of the most important, and contributing factors to your SEO is going to be what keywords your business utilizes on the website. The more closely you work with that keyword, and include it in your posts, products, title, anything, the higher chance you’ll have being searched.

seo keyword research

This being said, you don’t want to overuse your keywords to the point of exhausting your customers. Utilizing keywords in a cohesive, but relevant way is the way to go. For example, if someone was online shopping for a cactus planter, and the search was open ended with no preliminaries, utilizing the key words “cactus pot” brings up a significantly larger search field than something vague such as, “cactus holder,” or “cactus pot.” Utilizing the words that customers are most likely to search for ultimately increases the likeliness of your brand being accessed through a search engine, allowing you to increase your business.

Do Some Research into Competing Businesses

A way to get a leg up on your competition is to search your competitors and try and look at their marketing strategies, specifically for what does and doesn’t work among their customers.

For many businesses, taking advantage of social media outlets is a sure-fire way to engage with customers in a live-action kind of way. This engagement translates into a constant care for communication with your customers, and lets them know that you’re present, and want to cater to them and their needs.

Keywords can come into play in this aspect, because you can use your keyword when reaching out on social media, ultimately developing a web persona that customers will relate to, and want to interact with.

By looking into the marketing strategies of competitors, you can locate the things that are and are not working with their customers, and brain storm to take your online business and its marketing to the next level.

 Utilize Your Internal Links

Using internal links is also key to ensuring that your business is getting the amount of online traffic that you aim for.

Keywords are helpful, but when it comes to a variety of on-page accessibility, internal links will direct customers back to you, rather than directing them to other sites or businesses.

The more that you provide internal links, the more that customers will find answers to their questions through your company, ultimately building their trust with you, and potentially ensuring their returning business or collaboration in the future.

With a growing SEO market in Miami, there are a variety of resources to turn to when it comes to search engine optimization for your online business.

By addressing some of the most basic aspects of your customers’ online searches, you can optimize your clientele, as well as your online traffic to grow your business.

Miami Cruises| An On-Page SEO problem solving Example

I recently had a discussion with a cruise client about the relevancy of H1 tags (also known as Header tags) on the home page. I almost always suggest that companies implement a relevant Header tag on the home page.

The top 10 (or first page of) results in Google for the keyword “cruises” includes almost all brands like Carnival Cruises, Norwegian Cruise Line and others. My client pointed out that some of these sites (direct competitors) did not use the H1 tag.

For competitive keywords, Google has stated that it prefers big brands. Yes, the competitor ranks in the top 10 without an H1 tag, but that’s also because they’re one of the biggest cruise lines in business. Read more here (https://moz.com/blog/why-big-brands-get-all-the-breaks).

So while it is true that some cruise lines are ranking in the top 10 without an <h1> tag, I wanted to illustrate how the H1 Header remains an element of importance. Here’s my example from a Google search of “cruises”.

There are only 2 sites ranking in the top ten that are not big brands but affiliate/travel agents not tied to just one brand. Cruises.com and Cruise.com

Cruises.com

There are only 2 sites ranking in the top ten that are not big brands but affiliate/travel agents and not tied to just one brand. Cruises.com and Cruise.com

Cruises.com

 cruises miami seo cruises seo code

 

Cruise.com

 cruise seo miami 

 

With that said: It is not scientifically proven that the H1 is very important but gives us an indication of how well implemented On Page SEO can have effect on Google rankings and that you don’t NEED to be an established brand to rank on one of the toughest keywords in Travel.

 

 

 

SEO and Link Building History (Part 1)

seo history 2005 matt cutts

Some Sunday reflections on SEO and Link-building from the early years of my SEO career in 2005. I worked heavily in affiliate marketing from 2006-2010 with my own Black, Blue or Greyhat projects. There is not an affiliate niche I haven’t been active in: payday loans, travel, forex trading, gambling, supplements.

Back in 2006 it was possible to rank a dropped domain with good links to a #1 position in Google within hours. I remember registering dropped governmental domain names and then getting them to rank for things like “payday loan”, “poker bonus” etc.

My first job in the SEO industry was with a small agency in Sweden.  We had a little network of sites where we automatically pushed out links. I started with getting pages to rank on Swedish Google (google.se). Back then it didn’t take much to rank a site. Niche/Content/Trust was really no issue. Just link. The more links – the better.

We had several phpLD (those of you who remember link directories), phpBB (bulletin boards) and could get #1 rankings very easy with basic On-Page SEO and a bunch of links with exact anchor text. If a site didn’t get to the ranking we wanted, we just added links until it did! There could be up to hundreds of exact match anchor texts from one domain to the client site.

Google’s algorithm was easy to trick and value in a domain really came down to: age of domain, number of links to the domain, authoritative links (Some of the best links you could get was the $295/year Yahoo directory or DMOZ.org)

I moonlighted on many side projects to test how far I could take things before one received a Google penalty. It wasn’t easy to get penalized but I succeeded quite a few times!

I started to work more and more on .com for highly competitive keywords. The tolerance that Google had regarding link placement was still a bit blurry but since .com was a more competitive marketplace you had to go for more sites.

War black hat White hat SEOThe SEO community wasn’t that big in 2006. Everyone was listening to Matt Cutts’ (Google Spam team God) latest blog entry on the official Google blog, what he had said or not said during a keynote session. I met Matt Cutts for the first time at SES London 2007 (Search Engine Strategies conference) and it was like meeting a rock-star!

Matt Cutts, dictator, chaperone and opponent in one person. We all (or some of us) thought of the smartest ways to outsmart Google with spammy techniques. I did a lot of “Blackhat SEO”. SEO that went against Google’s guidelines. Matt ran a blog (unofficial Google blog).

Google’s guidelines were nothing I would comply with. I remember Matt saying things like “content is king” and in many ways dictating how to build websites to the SEO community. This was probably to ease work for Google, and get everyone in line so that sites were easier to categorize and rank.

I went on to join a company in 2007 that worked in very competitive niches. I will share the next part of my view on link building through the years in my next blog post.

Good night!

Long live the local store!

Let me tell you a little story about local SEO:

Are you one of those people (like myself) who’s basically stopped shopping at the mall? Do you use department stores more like fitting rooms, and then do your actual transactions online? Shops in malls are expensive and I don’t particularly like stressed crowds of people and screaming kids.

For us guys, it’s rather easy to do clothes shopping online. Most e-commerce sites and Amazon deliver your stuff fast and cheap. Free delivery is often within in 2 days and includes free return if something doesn’t fit.

I am a signed up to many retail email lists so I can get frequent updates on sales. If I want something, I’m definitely not paying full price. Luckily, there seems to be a sale event every other week! This is handy for me because I do have “expensive taste.” I don’t shop at H&M or Old Navy.

But on the other hand, I am the type who is a sucker for a good deal. I go to Marshalls if I know I can get $10 Under Armour Tri-Blend Underwear for crossfit, and I am sure as hell not paying $250 for a pair of G-Star jeans.

So how do you get these deals?

One important factor is patience. Never act on impulse. (Although I am impulsive with smaller things that I want or need straight away.) The price will go down sooner rather than later.  What I do is that I hold off and I wait for a sale. I’ll eventually get that email for say, Nordstrom 50% off or for Flash Sales at JCrew etc. That’s how I end up paying $100 for $300 Cole Haan Oxford Shoes and $90 for a pair of $250 G-Star Jeans.

Needless to say, our waist-sizes change. Sometimes for the worse sometimes for the better! I prefer my clothes always on point in size. I like well fitting jeans and slim t-shirts. Size is something that differs with models and I personally tend to jump up and down from a 33 to 34 waist.

This is where the mall comes in. I go there to try on different brands, fits and sizes, to test a neck size, is it 16.5 or 17? Then I go home and order it cheaper somewhere online. I know that I’m not alone.

My point is that stores are not stores in the way they used to be and sometimes it doesn’t end well. For instance, most recently Sports Authority went out of business.

Case in point: My girlfriend power walks. She began complaining about pain in her feet from her workout. I have been a runner and also have had experience with injuries or sore feet. The first step I took was to go to a running/marathon store to talk to an expert in running shoes. The marathon shoe store let me take off my shoes and have me run on a treadmill to see the stance of my feet while I was running. From this recommended a pair of shoes for me with support in the right places and created a personal molded insole. (Luckily this has gotten slightly cheaper since 2002.)  I suggested to my girlfriend that she find a store that specializes in running shoes.

The problem was that we didn’t know of one close to where we live. She took to the classic Google search but was hard pressed to find anything. Google suggested shops in malls but mall stores sell shoes intended for the general public and not specifically for serious runners, or walkers in this case.

Not to be a sport shoe snob but employees at ShoeSource tend to know less about long-distance running shoes than an employee in a store that only sells equipment for marathon runners.

I live in a fairly affluent neighborhood in Miami where people not only have money but also the dedication to seek out specialty stores for their interests such as cigars, bikes and ridiculously expensive watches. You get the point. Most importantly they are willing to pay good money for what they want.

I think that it is possible for smaller stores and that local businesses to survive with the right niche for the people living in the neighborhood but I see too many businesses fail since they haven’t done market or demographic research.

I believe that in the future shops will have to be experts or specialize in a certain group of clients to succeed as a store (unless your name starts with Star and ends with Bucks and is every white girl’s heaven with their crappy, overpriced coffee).

I have been working with SEO marketing since 2005 and it’s been my bread and butter ever since. Over the last couple of years, I often get the question about how to rank high in Google for highly competitive Search terms. People do not realize this but if you are looking to repair your phone, you will not type in “iphone” in Google as a search term. The average Google search query is 5 words and might be more like “cheap Iphone glass replacement [LOCATION] ”

Google has a great feature called Google Businesses. (You know that little map and address that pops up when you Google “italian restaurant” for instance?).

To have a listing there and to be among the top 3 (referred to as the Snack Pack) gives your business substantial exposure and it’s free!

This type of website “optimization” is called local SEO and is A LOT easier than to rank for say “shoe repair Miami” and also much easier than regular SEO where we typically do keyword research, On-Site SEO, link building and ongoing blogging.

Local SEO is a thing that’s grown huge within the last few years, as Google has become more and more sophisticated (*cough* spying on exactly what you do, what you like and where you live). To take advantage of this there are a few tricks that you can follow or hire someone to help you with.

Back to the shoe store: We eventually did find a shop. I decided to speak with the manager to offer him some help. I gave him a few hints. Since his niche isn’t too competitive in our neighborhood, I managed to get him listed through some citation building within 24 hours.

Now I’m going to tell you what I told him:

Step 1: Verify your business in Google. This takes approximately 5 days. You receive a letter in the mail.

Step 2: Start getting citations (name of business, address and contact) on local directories.

Step 3: If you still aren’t in the top 3, ask happy customers to write Google reviews about their experience.

I gave these hints to the store owner since I was very pleased with his service and helpfulness. He was a small business owner and he did what he knew best: running. He is a former athlete. My girlfriend was very happy with the difference in her workouts even though I heard some complaining about design and color. Afterwards I received a letter from the store owner saying that he was very pleased to be ranking #2 in a Google search.

Another example is of a conversation that I had with Joseph, my local shoe repair man. He asked about my work, SEO, Google and how his business could benefit from SEO. He wanted to rank #1 for the term “shoes”. My answer was immediately: YOU CAN’T! AND YOU SHOULDN’T!

The first page in Google is totally dominated by big brands such as Nike, Asics and Caterpillar boots.

Typically, my suggestion is to let an SEO client take their time and figure out what makes their business unique. This is often referred to as finding Micro Niches. They’re keywords without too much competition and better converting to website visitors.

Another thing that I have incorporated is to make sure that the Local SEO is on spot. If you are a small/medium business who wants to optimize your potential then I suggest looking into Local SEO yourself. If you don’t have the time for that talk to somebody initiated.

Conclusion: I think that local stores will live since they have a unique value offering. I also think that malls have to realize the impact of e-commerce and adapt!